Afeela - Phone Wallet Personalization

Over two days, I personalized 150+ magnetic phone card holders for Afeela at their Westfield Century City pop-up during Father’s Day weekend. This activation peaked the interest of many shoppers as I was sitting next to a window in the central area of the mall. Shoppers watched me personalize wallets through the window and then came into the store to get a custom card holder for themselves. Event guests got to select from gold or silver foil and I mainly personalized names and initials. As time permitted, I added flourishes, leaves, sparkles, hearts, and bows to add more visual interest to my artistry.

Radley London - Personalized Wallets (Copy)

Brand: Radley London

Event Type: Influencer Gifting

Activation: Personalize wallets and card holders with foiling

Radley London held a Valentine’s themed influencer event in Santa Monica at Esters Bar and Wine. Every guest had the opportunity to select from a wide range of wallets to get personalized with their name or initials, and a choice of a lettering style.

We used gold foil to match the gold hardware that was on all of their wallets. Some guests even opted to have their bag tags personalized with their initials. It’s always fun to provide content creators with a filming moment when I peel away the foil for a “foil reveal”.